As per the BBC:
"The government looks set to increase the amount it spends on advertising and PR to help it sell NHS changes and other policies to the public.Despite being stuck in a recession the state deems it more important to waste our money on PR and spin, rather than focus on pulling us out of the recession.
Next year's marketing budget is £285m, according to Cabinet Office figures.
That is an increase on the £168m spent by the now axed Central Office of Information in its final year."
Seemingly "feelings" are more important than "finances".
Vanity is the government's opiate!