Ben & Jerry’s sales have plummeted across the UK, many stores have now agreed to put the ice cream out at a reduced price with @benandjerrysUK taking the hit. The stores we looked at are selling at just over half price and the shelves are still almost full. pic.twitter.com/l7r9RYSAph— Anonymous Journalist (@AnonymousJourn9) August 20, 2020
"For reasons best known to itself, Unilver (in the guise of its brand Ben & Jerry) has decided to come out in support of criminal people smuggling gangs who profit from smuggling economic migrants across Europe into the UK."
It was of course a marketing gimmick to push sales of Ben & Jerry's.
It has failed!